Are you aware of what your clients think about your products? What about the products of your competitors? Are there opportunities for improving your partnerships? What is the level of commitment of your employees? In a corporate environment characterised by constant evolution and where knowledge is shaped into decision power, Competitive Intelligence gives you the answers.
Do any of these situations feature the day-to-day of your company?
-Insufficient knowledge about general market and competition evolution;
-Need to collect and analyse large amounts of data for decision making;
-Costly processes in gathering data due to low automation, with excessive time and resource consumption;
-Demand for IT solutions that adapt to the specific needs of the business regarding information management;
-Difficult integration of information between departments or different systems;
-Obstacles to communication and cooperation within the organization;
-Leakage of knowledge due to Human Resources turnover;
-Lack of consolidated archives as a result of spread information in several formats;
Which are the areas within Competitive Intelligence?
Competitive Intelligence results in a strategic increase of the potential of competitiveness of corporations by achieving a higher precision in the prospective capacity. These tools facilitate the gathering and analysing of data to obtain market or competition indicators, creating alert systems, source integration, development of heuristic models, collaborations tools, and source and information models analysis. With resource to an open architecture platform, adaptable to multiple needs, it is possible to leverage and optimise processes in numerous industries.
What are the benefits of Competitive Intelligence?
-Better argued and sustained decision making process;
-Anticipating market trends through the monitoring of the external and competitive environment;
-Increase in efficiency while gathering and treating data, allowing a more focus on the core business;
-Better communication and collaboration;
-More knowledge retention;
-Integration of several systems, larger control and information homogenisation.